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Unpacking the Economics of the Enterprise Marketplace Model

Unpacking the Economics of the Enterprise Marketplace Model

On-Demand Webinar w/ Q&A (52 min)

Enterprise marketplaces grew at twice the overall rate of eCommerce in 2020, thanks to the agility, scalability, and speed that the marketplace model offers. Join Mirakl CEO Adrien Nussenbaum, McFadyen CEO and author, Tom McFadyen, and Fareeha Ali, editor and analyst for Digital Commerce 360 for this interesting session.

Marketplaces are becoming true shopping destinations for buyers – and this remarkable acceleration isn’t restricted to retailers. Brands, manufacturers, distributors, and group purchasing organizations are all taking advantage of the economic benefits of marketplaces, and unlocking never-before-seen levels of eCommerce growth.

Join this 360 eCommerce Chat to learn:

  1. What an enterprise marketplace can look like for your business
  2. How an enterprise marketplace works hand-in-hand with your first-party eCommerce strategy
  3. The direct and indirect financial benefits of the enterprise marketplace model for enterprises of all kinds

If you have any questions about the webinar or would like to know how your organization can launch their own online marketplace, please contact us at