Many of the most profitable, fastest growing, and valuable retailers operate a marketplace. But how does this business model generate top-line sales and bottom-line profit? Aside from the traditional commission models of most online marketplaces, the dawn of Marketplace 2.0 sees site operators monetizing several varied sources of profit within their shopping ecosystems. This webinar, based on the new book Marketplace Monetization, reveals the secrets of maximizing the revenue potential of a multi-vendor ecommerce platform.
Our expert panel of marketplace-subject-matter-expert CEOs discuss popular marketplace monetization techniques like commissions, subscriptions, embedded finance, retail media, cross-border, fulfillment services, data, and more. Also discussed is how the marketplace business model reduces CapEx and OpEx costs like inventory costs, fulfillment, merchandising, markdowns, SEM, warehouse construction, returns processing, and more.
Viewers leave with an understanding of the business and financial implications of operating marketplaces and other multi-vendor commerce models.
This session covers:
- A look at the state of B2B and retail marketplaces
- How "Marketplace 2.0" is breaking through digital competition
- The best possible ways to monetize a marketplace
- Examples of how top marketplaces are monetizing their ecosystems
- Realistic ways to get started on the path towards maximizing the profit potential of your own marketplace or online store
If you have any questions about the webinar or would like to know how your organization can launch their own online marketplace, please contact us at info@mcfadyen.com.
