The growing adoption of the marketplace model by both B2B and B2C ecommerce merchants has driven rapid maturation of the technology platforms that enable such third-party marketplace features at-scale. This explosion of capabilities and investment in continued development are exciting, but can make sorting through the available options seem like a daunting task.
In this session, marketplace experts Mark Brohan of Digital Commerce 360 and author/CEO Tom McFadyen will discuss the top marketplace development platforms available today and how to apply the comparisons and profiles from analyst reports to your marketplace platform selection process. Each marketplace use case is unique, and the top platforms each have their own strengths and weaknesses. Reports like The Marketplace Suite Spot™ and Forrester's New Wave™: Marketplace Development Platforms contain valuable information if you know how to read between the lines and apply their information to your decision making.
In this session:
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